How did Clients hear about LASA? June 2003 to May 2004

Aims to eliminate lead poisoning, protect the environment from lead

and to strengthen networks of stakeholders to solve lead problems

The Lead Education and Abatement Design Group
Working to eliminate lead poisoning globally and to protect the
environment from lead in all its uses: past, current and new uses
ABN 25 819 463 114

Annual Report from LASA to SA Dept of Human Services & NSW Govt
incorporating Quarterly Reports June 2003 to May 2004

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Visitor Number

How did Clients hear about LASA?

As the last remaining information and referral officer, Elizabeth O'Brien continues to ask each caller how they heard about our service. Thus it is possible to find out the impact of individual media items, government department web-links and referral listings for LASA and note the huge impact (28% of all new clients) of our own website in notifying people of the existence of the Service. The table below would seem to indicate that the web is the major way of researching lead these days but the relatively low numbers of callers who found our contact details on government websites (especially Council websites) is indicative of a much greater potential for web-links from government websites to www.lead.org.au in the future.

New Clients By Media Event - Summary From 1/06/03 To 31/05/04
Media Type	Number of Clients	% of media invoked	% of all clients
TV	7	1%	1%
Radio	2	0%	0%
Internet (other than LEAD Gp/govt)	61	9%	6%
Magazine	26	4%	2%
Newspaper	24	4%	2%
Telstra information	25	4%	2%
LEAD Gp info (non-web)	82	13%	8%
Community information	5	1%	0%
EPA/LRC information	28	4%	3%
Govt other info	14	2%	1%
Business information	7	1%	1%
Other print	12	2%	1%
Council information	1	0%	0%
Govt internet (except council)	45	7%	4%
*LEAD Gp internet*	*310*	*48%*	*28%*
*Media invoked new clients*	*649*	*100%*	*60%*
Total New Clients	*1088*

New media events which provoked contact of the Lead Advisory Service this year were:

New Clients by Word of Mouth (WOM) - Summary

From 1/06/03 To 31/05/04

WOM Type	Number of Clients	% of WOM invoked	% of all clients
Business	135	24%	12%
Council	24	4%	2%
Education Facility	2	0%	0%
Federal Govt	33	6%	3%
Govt - other	56	10%	5%
Health	28	5%	3%
LEAD Group	171	30%	16%
Media Contact	3	1%	0%
NGO - other	14	2%	1%
NSW Govt	65	11%	6%
Other	35	6%	3%
WOM invoked new clients	566	100%	52%
Total New Clients	1088

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