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Hi Elizabeth,

following is the "Analysis and Strategy behind Request to add Pregnant or planning a pregnancy, Are you at risk from lead? as a link from Pregnancy Class.com" that I plan to adding to the WREP protocol for your consideration.

Please let me know if you would like me to send my work again as a word document in order to keep the formatting from going hay wire.

Cheers.
Jasmin Kyle

Analysis and Strategy behind Request to add Pregnant or planning a pregnancy, Are you at risk from lead? as a link from Pregnancy Class.com

Request to add appropriate category under which The LEAD Group can be listed:

Pregnant or planning a pregnancy, Are you at risk from lead? is currently listed on 'PregnancyClass.com' under the category 'Huge Pregnancy' at http://www.pregnancyclass.com/hugepregnant. I will ask Joy to create the new category, 'Pregnancy and Toxic Risk' and list Pregnant or planning a pregnancy, Are you at risk from lead? in this category. 'Huge Pregnancy' is not an appropriate category for it  to be listed under.

The phrase 'huge pregnancy' implies that the category covers topics relevant to women who are approximately six months pregnant or over - i.e. women who are 'huge' with 'pregnancy'. This is an inappropriate message to associate with the article, "Pregnant or planning a pregnancy? Are you at risk of lead?" which explicitly applies to women at all stages of the pregnancy process.

Furthermore, the category 'Huge Pregnancy' lists websites on a broad range of topics, from how to tell if your cat is pregnant to how to find the best infant car seats. Pregnant or planning a pregnancy, Are you at risk from lead? would be easier to find if it was listed in a category related the kind of website it is, which is why I have suggested adding the category 'Pregnancy and Toxic Risk'.

Reshaping the display text: From incoherent to descriptive:

When a visitor to 'PregnancyClass.com' scrolls down to find a useful link, it is important to assist them by providing a clear, concise and descriptive sentence or two about what they will find if they click on your link and why they should go ahead and make the 'click'. Currently, the following display text for The LEAD Group's link appears at http://www.pregnancyclass.com/hugepregnant:

Pregnant or planning a pregnancy, Are you at risk from lead?

Pregnant or planning a pregnancy? LEAD Action News vol 6 no 2, 1998, The journal of The LEAD (Lead Education and Abatement Design) Group Inc. When you are planning a pregnancy, are pregnant or breastfeeding, your health and that of your baby ...

The title is descriptive. It embodies the websites most pregnancy-relevant topic headings and most relevant Lead Action News Paper. However, the text that follows is incoherent, non-descriptive, and non-persuasive. It does not state why a pregnant or pregnant-to-be woman should visit the website or what they will be presented with if they do visit the site. I have proposed the following to replace this display text in an attempt to make it clear, descriptive and persuasive:

Pregnant or planning a pregnancy, Are you at risk from lead?

Lead poisoning can harm your unborn child. Click here to find out if you are at risk from lead; why lead is a concern; where you are most likely to be exposed to lead; and how to minimise your lead risk.